Visitors
Find out if anybody is actually reading it.
Page views, popular pages and referral sources are counted as the site is served and shown in your dashboard.It is on your dashboard the day you publish.
Built into the site
No tracking script
Ad blockers cannot hide your readers
The problem with the normal kind
Most analytics undercount the smallest sites the most.
The usual tool is a piece of code that runs in the reader’s browser and reports back. An ad blocker stops it. A privacy setting stops it. Somebody who closes the page quickly stops it. Those missing readers are not a random sample, so the remaining number is biased rather than merely lower.
This counts where the page is sent
Every page is counted by the server that sends it. Browser extensions, privacy settings and failed scripts do not remove visits from the number.
A page held in memory still counts
Your pages are built when you publish and then kept ready, which is what makes them fast. That would defeat a count made anywhere further in, because the page is sent without the site being asked to think about it. This sits far enough out to see every one of them.
Robots are excluded
Search engines, link checkers, feed readers and our own automatic checks of your site are recognised and left out, so your numbers are people. The day we check your site is working is not the day it looks popular.
On your Overview
The Overview card shows the numbers you can use.
It covers the last 30 days in your own time zone and appears at the top of the site overview. The card gives you four answers and a chart on the first screen.
Audience size and change
Page views and roughly how many people, against the same stretch before it, so the number means something on its own. When the previous stretch is too quiet for a comparison to be worth anything, it is left off rather than dressed up. A big percentage based on three visitors is too little data to be useful.
Which pages people read
Your most-read pages in order, each one a link straight to editing it. This is usually the most surprising line on the card and the most useful: the page you spent a fortnight on is often not the page anybody opens.
Where they came from
The sites people arrived from: a search engine, a social post, a directory you are listed in, somebody who wrote about you. Enough to tell which of the things you are doing is doing the work, which is the question behind most of a small marketing budget.
Phone or computer
One line, and often the one that changes what you ask for next. Most sites are read on a phone in a car park, and knowing that is what turns “make the homepage nicer” into “put the phone number where a thumb can reach it”.
There is also a line for AI crawlers, counted separately from readers. It shows when assistants are reading your site.
What is kept
Only aggregate counts are stored.
MightyBuilder stores site totals rather than individual visitor profiles.
Browser storage is unused
The count does not write to a reader's machine or run code in the browser. Your published pages remain unchanged.
What is stored is totals
Stored totals cover daily views, popular pages, referral sources and device type. They do not include a row for each person.
The server log is short-lived
The server records the requests it answers and keeps that log for 30 days so a counting mistake can be corrected. Individual request details are not carried into the dashboard totals.
This feature adds no cookie, tracking script or consent prompt of its own. Other services you add to a site, such as an embedded map, chat bubble or video, may have their own privacy requirements.
And because the builder can read it too
“Which page gets read most? Put that one first.”
The AI can use the same numbers while it edits your site, so you can ask it to act on what the report shows.
Questions about visitor numbers
Do I have to install anything?
No. Page views are counted where the pages are served and reported in your dashboard. The feature adds no tracking script, second account or separate bill.
Do I need a cookie banner for this?
This feature does not store data on a visitor’s machine and adds no banner requirement of its own. Other services on your site, such as a booking widget, map, chat bubble or video, may have their own requirements.
How is this different from the usual analytics?
Many analytics tools count with a script in the reader’s browser, where an ad blocker or privacy setting can stop it. MightyBuilder counts as the server sends the page, before browser settings can affect the number.
What counts as a page view?
Somebody being sent a page of your site. Robots, crawlers and the automatic checks we run against your site ourselves are all left out, and so is anything that is not a page. The files search engines and feed readers fetch are read by programs, and counting them would make a machine polling your feed look like your best reader.
Why is the visitor number approximate when the page views are not?
Page views are a count of things that happened, so they are exact. Telling two people apart without following anybody around is not exact: a family on one home connection looks like one person, and one person who reads on the sofa and again on the train looks like two. It is shown as an estimate because that is what it is.
How current are the numbers?
They update throughout the day, and the card always says which hour it has counted through.
Can I ask the builder about them?
Yes. Ask questions such as “which page gets read most?” or “did anybody find the article I published last week?” while you edit, then ask the AI to make a change based on the answer.