Everything, in one place
The whole list.
Every feature this builder has, grouped and on one page, with nothing held back for a comparison table.Most of it you will never have to think about, which is the point of it being here.
94 features
Building it
You describe the business. It writes the site — and then keeps editing it with you, for as long as you have it.
A site from a description Say what the business is and it writes the pages, the wording, the menu and the pictures. Not a starting point to tidy up. More on this Editing by asking Every change after that is a sentence. It reads the page it built before it changes anything, so one edit stays one edit. More on this
One conversation, wherever you are The thread follows you from screen to screen. What you said on the home page is still known when you walk to another one.
It looks things up When it needs a fact it has not been given, it searches the web for it rather than inventing something plausible. More on this It checks its own work It takes a picture of the page it has just built and looks at it, which is how it catches what reads fine and looks wrong. More on this It can read a page you point it at Give it an address — your old site, a supplier, a menu — and it reads what is there and works from it.
Undo the last change Every change to a page saves what was there first, so “put that back” is a sentence rather than a support ticket.
Change one thing everywhere It can find every place a phrase appears across the whole site and change them together, instead of page by page.
It writes drafts, never live pages Nothing it does reaches the internet. Ask for five pages and you get five pages to look at first. More on this Line up the next change Type the follow-up while it is still working. It is sent the moment the current one lands, with that result already in hand.
Pages and structure
The shape of the site is yours to arrange, and everything in it behaves the same way.
Pages As many as you like, each with its own title, address, description and picture. No page limit and no page allowance.
Pages inside pages Put a page under another and that is its address. Drag it somewhere else and the address follows, to any depth.
Articles A stream of dated posts, separate from the pages that make up the site. A blog, in other words, without a plugin.
Blocks A piece of a page kept as its own thing — a header, a footer, a call-to-action — so one change reaches every page using it.
Blocks you can pass things into One card design serving a blog index, a homepage strip and a section page, instead of three copies drifting apart.
Pick the home page Any page can be the front of the site, and swapping which one it is does not break the addresses of the others.
Hide a page without losing it Take a page off the live site and keep it to work on. Put it back and it returns to exactly the address it had.
A trash you can get things out of Deleting a page puts it in the trash with everything it held. Only emptying the trash actually destroys anything.
Duplicate a page Copy one and its new version starts hidden, so you can work on the variant without it appearing on the live site.
Your own “page not found” Pick any page you have built and it is what a broken link lands on — properly, so search engines understand what happened. More on this Content that fills itself in
The things that go stale on every other website: written once, kept in one place, correct everywhere afterwards.
Lists that keep themselves up to date A blog index, a list of services, the three newest articles on the home page — they pick up a new page without being edited.
Sort, filter and limit Newest first, this section only, the top four. A list says what it wants and stays right as the site grows around it.
A page's own details, written once Its title, date, summary and picture appear wherever they are needed without being typed a second time to go wrong later.
Facts kept in one place Your phone number, your opening hours, your prices. Change one and every page showing it changes with it.
Links kept in one place Your social pages, a map pin, wherever people book. Named once, used everywhere, and changed in one box.
Phone numbers that dial The number you typed is what visitors read, and tapping it still dials — even after you add an extension to it a year later.
A date you can set Every page has a publication date, and it decides the order anywhere the page is listed. Backdate an old post and it lands correctly.
How it looks
Nothing decides how your site looks before you have described it, and nothing underneath is hidden from you.
No templates There is no theme to pick and no starting layout. Two businesses built here have nothing in common unless they asked for it. More on this Nothing hidden underneath There is no platform styling beneath your site fighting your changes. Every rule your pages get is one you can read. More on this
Colours, named once Your palette lives in one place with names, so “make the buttons a warmer pink” is one change, not forty.
Fonts Pick from the web font libraries, use what is already on the visitor's machine, or point at a family you license elsewhere.
Edit the styling by hand Shared across every page or set on one, yours to open and change directly if you want to. Nothing is generated where you cannot see it. More on this Add your own code A booking widget, a chat bubble, a tracking snippet — added to the whole site or to the one page that needs it. More on this Style one page, or a whole section Every page is labelled with what it is and where it sits, so a rule can apply to one page, one branch, or all of them. More on this Pictures
Getting a picture, describing it, cropping it and shipping it at the right size — none of which is your problem here.
Make one from a description A real photograph of what you asked for, at the shape and resolution the page needs, without a stock library subscription. More on this Make one that matches another Point at pictures you already have and the new one is made in keeping with them, so a set looks like a set. More on this
Upload your own Your photographs, your logo, a menu. Dropped in and ready, with a progress bar that is the real one.
Bring one back from any page Point the builder at a picture out on the web and it becomes a real file in your library rather than a link that rots.
Descriptions written for you Every picture gets a description for screen readers and search engines, written from what is actually in the photograph. More on this A focal point Mark what matters in a picture and every crop keeps it, so a face is never sliced off at one screen size and not another.
Every size a browser needs A phone is sent a picture built for a phone. Nobody downloads a four-thousand-pixel photograph to see it three inches wide. More on this Smaller files, better formats Each browser is sent the smallest format it understands, and told to fall back when it does not. You choose nothing. More on this A library with a trash Everything in one place, searchable, with removed files kept until you empty it — and still serving on the pages using them.
What a picture is used by Before you delete one, you are told which pages it appears on. Nothing vanishes off a page you had forgotten about.
Publishing
Nothing goes live by accident, nothing is lost, and every version you have ever published is still there.
No Save button Your work is saved as you go. There is nothing to remember to press and no way to lose an afternoon to a closed tab. More on this One Publish, for the whole site Everything waiting goes out together. A half-published site — a new page linked from a menu nobody has yet — cannot happen. More on this
It tells you what is waiting A count beside the button, on every screen, saying how much is written but not yet live. No guessing what state the site is in.
Preview it first See the draft exactly as a visitor would, including the pages you have not published, before anybody else can. More on this A broken site is refused Two pages at one address, a forward that loops, code that does not run — checked before anything is sent, and stopped if so. More on this Every version you published One row per press of Publish, listing what changed in it, kept for a year. Not a guess at what happened — a record of it. More on this Put a whole site back Pick an earlier version and it comes back as drafts for you to look at, not straight onto the live site over the top.
Or put back one page One page, or one setting out of one page, from any version in the history. The rest of the site stays where it is.
A record of what happened Who changed what and when, including what the builder did and what it was asked. Useful on the day something is surprising.
Addresses
Web addresses are the part that quietly breaks. Here, moving a page is a thing you are allowed to do.
An address the moment you publish Every site gets a real, working address of its own immediately. Nothing to buy first, nothing to set up before you can share it. More on this Rename a page, keep the links A permanent forward is written for you — and one for every page underneath it — in the same moment the rename goes live. More on this
Forwards you can see The automatic ones are ordinary rows you can read and remove, and you can add your own for links from a site you are leaving.
One address per page A page reachable two ways looks like two pages competing with each other. Here it is one, and everything agrees which. More on this Speed
Your pages are finished before anybody asks for one, which is why there is so little to say here.
Built when you publish Not assembled while a visitor waits. The page they ask for already exists, whole, before they ask for it. More on this Served from the edge Finished pages come from the network that holds them, not from a machine that has to build one and could be busy. More on this
Sent compressed Every page is compressed on its way out. Nothing to turn on, nothing to configure, no plugin that promises to do it.
Warm before the first visitor Publishing prepares the home page and the files search engines read, so the first person to arrive is not the one who waits.
Being found
Everything an add-on exists to bolt on, already on — and correct before you have touched a setting.
A site map with honest dates Search engines are told what changed and when, and the date moves only when the page really changed. More on this Your own title and description Every page has both, written by default, and yours to change. The fields that stay empty on most real websites are filled here. More on this Link previews Paste your link into a message and a card appears with the right title, words and picture — built from what the page says. More on this Your details in the format Google reads Opening hours, address, prices and reviews in the exact shape that puts them into a search result rather than under it. More on this
Crawling instructions The file every search engine looks for first, generated and kept correct, so nothing important is accidentally hidden.
Readable by AI assistants A plain summary of your site for the assistants more people ask every year — a kind of invisibility no ranking report shows you. More on this Keep a page out of search A switch on the page. A thank-you page, a one-customer landing page, something not ready — kept out without anything technical. More on this An RSS feed Your articles, published in the format readers and other sites subscribe to, advertised from every page. Nothing to switch on.
Language and time zone The site says what language it is in, and dates on it are your dates rather than a server's somewhere else.
Forms
Somebody fills it in, you get an email. There is no service to connect and no monthly fee for the privilege.
Ask for a form, get a working one Describe what you want to know and the form exists, with the right fields, wired up. Nothing to configure afterwards. More on this Every message kept Submissions are stored in your dashboard as well as emailed, so a message is still there when an email is deleted. More on this Replies reach the sender Hit reply on the notification and it goes to the person who filled the form in, not into a black hole. More on this
More than one recipient Send a form's messages to several people, or send different forms to different people, each with its own wording.
Let people attach a file A photograph of the damage, a brief, a document. Stored with the message and downloadable from your dashboard.
Download the lot Every submission for a form as a spreadsheet, whenever you want it. Your enquiries are not locked in here.
Limits that never lose a message Floods are throttled and flagged rather than refused, so nobody can silence your contact form by hammering it.
Visitors
How many people came and what they read, counted where the pages are actually served — with nothing to install.
Visitor numbers, built in Page views by day, counted for you. No tracking script to paste in, no second account to open, no separate bill.
No cookie banner Nothing is stored on a visitor's machine to do it, so your site does not owe anybody a consent box for this.
Which pages people read The pages that actually get read, in order. Usually the most surprising number on the screen, and the most useful.
Where they came from Search, a social post, a directory, or somebody typing your name in. Enough to know which effort is doing the work.
Phone or computer The one fact about devices that changes what you ask for next — because most local businesses are read on a phone.
AI crawlers, counted apart The assistants reading your site are counted separately rather than inflating your visitor numbers or being thrown away.
Ask about your own numbers The builder can read them too, so “which page got the most readers last month” is a question you can simply ask.
Your domain, your bill, your account
The parts that decide whether the site is really yours.
Bring your own domain Point a name you own at the site whenever you like — two records, and nothing about the site is rebuilt. More on this HTTPS, turned on for you The padlock appears on its own and renews on its own. There is no certificate to buy and no add-on to tick. More on this No subscription Buy credits once. They pay for editing and for keeping the site online, and nothing renews unless you ask it to. More on this Credits never expire What you bought stays bought. Come back in a year, pick the site up and carry on from the balance you left. More on this Free credits to start A new account gets enough to build a real site and look at it before spending anything. No card is asked for. More on this See what every change cost An itemised list of what you asked for and what it spent. Nothing about your bill is a mystery you have to accept. More on this Or a plan, if you would rather A monthly plan is better value per credit and covers keeping the site online. It is an option, never a requirement. More on this
Sign in with Google or Apple Or an address and a password, if you prefer. One account either way, and no password to invent for one more website.
A sign-in link, not a password reset Locked out, you are emailed a link that signs you straight in. The password is something you set afterwards, if you want one.
A manual Written documentation for all of this, in plain words, kept alongside the product rather than a forum thread from 2019.
And what is not
Four things this does not do.
Better to find out here than in week two.
Sell things
There is no basket, no checkout and no stock. A page that shows what you make and what it costs, yes — an order taken on it, no.
Log people in
No member areas, no client portals, no pages that are different depending on who is looking at them.
Take bookings
No calendar and no availability. A booking service you already pay for can be embedded on a page, and often should be.
Run as an app
This builds websites. If what you are describing has accounts, data and screens that change, it is software, and it wants building elsewhere.
None of it is an add-on.
Every feature above is in every account. There is no tier that unlocks the forms, no plugin to buy for the search metadata, and no upgrade that turns the pictures on. Credits pay for the AI's work and 5 a day keeps a site online — that is the whole bill.