Design
No templates. It looks like your business.
Most builders start you in a gallery of layouts and your site becomes a version of one. Here nothing decides how your site looks before you have described it — so a family bakery and a law firm do not come out as cousins.
No gallery to pick from
You describe the business. The look is built for it, rather than chosen off a shelf and filled in.
Change it in a sentence
“Warmer.” “Smaller headings.” “Less corporate.” It adjusts what you named and leaves the rest.
Your colours, your type
Bring your brand and it works from it. Change a colour once and the whole site follows.
The difference
A template is a decision made before anybody asked about you.
It is the fastest way to get something on screen, and it is why so many small business websites feel interchangeable. You recognise the layout before you have read a word.
Starting from a template
You spend the next month working around it.
- The section you want is not one the template has.
- The one you do not want cannot be removed, only emptied.
- Changing anything real means fighting something you cannot see.
- And the result still looks like the template.
Starting from a description
You spend it saying what you actually want.
- The page has the sections your business needs and no others.
- “Move that above this” is a sentence, not a support article.
- Nothing is fighting you, because nothing was decided in advance.
- And the result looks like you asked for it.
How it stays consistent
Four things that hold a site together.
Without a template, something still has to stop page four looking unrelated to page one. These are those things — and unlike a template, every one of them is yours to change.
Decided once, used everywhere
Your palette and typefaces are stored by name rather than repeated on every page. “Make the buttons the brand green” changes one value and every button on the site changes with it — including on pages you have not looked at in months.
A header written once
Your header, footer, or a call-to-action panel you want on several pages, kept as one thing and used in many. Change it once and every page that uses it changes. No copying, and no page left behind with last year’s phone number.
Facts that would go stale
Your phone number, opening hours and address, stored once by name. When the number changes you change it in one place instead of hunting for the four pages it was typed into — and the AI uses the saved value rather than typing it out.
Decided before the pages
The site’s look is settled first and every page is built against it. That is what makes page four belong with page one — and what makes “tighten everything up a bit” something you can ask once rather than nine times.
Changing it
Say it the way you would say it to a person.
You do not need to know what the thing you dislike is called. Describing the problem is enough, because it can look at the site and find what is causing it.
“The headings are too big.”
“This feels cold — warm it up.”
“Put the photograph on the left.”
“Everything is too spread out.”
“Make it look less like a tech company.”
“The buttons should stand out more.”
Each of those changes the one thing you named. It does not rebuild the page, and it does not quietly undo the six things you settled last week — which is the difference between a tool that edits your site and one that regenerates it.
If you are technical
All of it is yours to open.
Underneath, this is ordinary code — and unusually for a website builder, there is nothing hidden under your pages deciding how they look. If that sentence means something to you, there is a page about it.
Questions about design
Do I choose a template?
No, and that is the point. A template decides how your site looks before anybody has said a word about your business — which is why a law firm and a skate shop built on the same platform come out looking like cousins. Here you describe the business first and the look is built for it.
Then how do the pages match each other?
The look of the site is decided once, up front, and every page is built to it. Change something about the look — the colours, the spacing, the way headings sit — and every page changes together. It is the same consistency a template gives you, without the template deciding for you.
What if I do not like what it makes?
“Warmer.” “The headings are too big.” “This feels corporate, it should feel like a family business.” Tell it, in those words. It changes what you asked about and leaves the rest alone, so getting closer takes a sentence rather than starting over.
Can I use my own colours and fonts?
Yes. Give it your brand colours and the typefaces you use and it works from those. They are stored by name, so “make the buttons the brand green” changes one thing and every button on the site follows.
What if I have a designer?
Show it what they made — the AI can look at a page you point it at and work towards it. And if your designer or developer wants to go in and adjust things directly, they can: everything about how the site looks is theirs to open and change.
Will my site look like everyone else’s?
There is nothing underneath making that happen. No shared theme, no component library, no house style being applied on top of your choices — so two sites built here have nothing in common unless they were described the same way.