AI editing
Not a generator. An editor that stays.
Most AI site tools produce something once and hand it over. This one remembers the site it built, changes the one thing you are actually complaining about, and is still useful in a year.
It builds the whole page
The words, the layout, the menu, the pictures. Not blocks dragged onto somebody else’s template.
It can look things up
It searches the web, reads any page you point it at, and takes a picture of what it just built to check its own work.
It publishes nothing
Every word it writes is a draft. Nothing reaches the internet until you press Publish.
The difference
“Make the headings smaller” is a real request.
It sounds trivial. It is the request that separates a tool that edits your site from a tool that only generates one — because answering it means finding the thing that decided how big your headings are, and knowing that you decided it.
A generator
Argues with a template it cannot see.
Your headings are that size because the platform’s own template said so, and the AI has no way to look at it. So it tries something, nothing changes, it tries something bigger, and now two things are fighting. Ask three more questions and you have a site nobody — including the AI — can explain the behaviour of.
Here
Changes the decision it made earlier.
There is no template underneath, so everything about how your site looks is something it chose and can look at again. It finds what set the heading size, changes it, and leaves the rest exactly as it was. Ten conversations in, the site still makes sense.
What it can do
It has hands, not just opinions.
An AI that can only write text into a box is a very expensive autocomplete. These are the things it can actually do to your site, and each of them is something you would otherwise be doing by hand.
Your actual site
It can list every page you have, open any of them, and look at how the site is put together — so it answers from what is really there rather than from what it built last time.
Only what you asked about
It finds the exact part you mean and changes that. Which is why fixing the hero does not quietly reword the footer, and why you and it can work on different parts of a page at the same time.
The open web
Asked for something real and checkable — a regulation, a competitor’s opening hours, what a term of art means in your trade — it looks it up and tells you where the answer came from.
Any page you point at
A supplier’s site, the old site you are replacing, or a page you simply like the look of. It reads the whole thing properly rather than guessing from the address.
Photographs and illustrations
It makes pictures at the shape and size the page needs, and can work from ones you already have so a new one looks like it belongs beside them.
At its own work
It can screenshot a page in a real browser, at phone width and desktop width, and see what it actually built. Most AI builders are writing with their eyes shut.
Two ways to ask
One panel, wherever you are.
The chat panel is part of the dashboard rather than part of a page, so it follows you between screens and a long job keeps running while you go and look at something else.
Ask about the whole site
“Build me an about page and link it from the menu.” “Make the whole site warmer.” “Every page should have a phone number at the bottom.” From here it can make new pages, edit any of them, and change how the whole site looks.
Ask about one page
Open a page and the same panel is about that page. “Move the testimonials above the pricing.” “This needs a photograph at the top.” You never have to say which page you mean — it is the one on your screen.
The brief it never forgets
A few sentences about who you are, who the site is for and how it should feel. It is read on every turn, so nobody types “I’m an optometrist, keep it warm” twice.
Undo that
The first time a conversation touches a page it keeps a copy. Ask it to undo and the page comes back exactly as it was — including after you closed the tab and came back tomorrow.
Every conversation, kept
Saved by the turn that had it, not by your browser. Close the tab mid-answer and the reply is waiting for you — as is “the one where I built the pricing page”.
If you are technical
It is writing real code, and you can read it.
Nothing is generated behind your back and nothing is locked. If that matters to you, there is a page about what is actually under there.
About the AI
Is this a one-shot generator?
No, and that is the main thing separating it from most AI site tools. A generator produces a site and then leaves you with it. Here the AI stays the editor for the life of the site — it looks at what it built last month, finds the one thing you are complaining about and changes that, rather than rebuilding the page and losing everything else you had settled on.
Can I edit a page myself, without the AI?
The words and layout of a page are written through the AI — that is how the product works. Everything around it is an ordinary form you fill in yourself: page titles, web addresses, the description search engines show, your colours and fonts, your saved details. And if you are technical, the code itself is open to you too.
What stops it breaking a page I was happy with?
Three things. It changes the exact part you asked about and nothing else. Everything it writes is a draft until you publish it. And it keeps a copy of the page from before the conversation started, so "undo that" puts it back exactly — even if you closed the tab and came back tomorrow.
Does it know what my site already looks like?
Yes. It looks at the real page before it changes anything, rather than working from memory. It also always has the description of your business you wrote at the start, your colours and fonts, and the list of pages you have.
Which model is it?
The site chooses, and the choice is visible on every prompt in your billing history along with what that turn cost. If the chosen model cannot run, the turn fails with the reason rather than quietly substituting a different one at a different price and a different writing style.
Can two people edit at once?
Yes. Two tabs, two people, or a person and the AI can all be working on the same site at once. Changes to different parts simply both land, and anything that would wipe out what somebody else just did is stopped and reported rather than quietly winning.